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As Valentine's Day approaches, many are curious about where the sparks are flying the most in the U.S. This curiosity isn't just for fun—it's also about understanding the cultural shifts in our intimate lives, especially in a time when connecting has been more challenging than ever.
Through a comprehensive analysis of online product sales and active partner data, Pure Romance has pinpointed the U.S. city that claimed the title of 'Sexiest City' in 2020. This year's data is particularly intriguing, showing a significant increase in sex toy sales by 49.7%. A staggering 933,000 toys were sold by Pure Romance, highlighting a national trend towards prioritizing personal pleasure and wellness.
Detroit takes the crown as the sexiest city in the U.S., based on the impressive sales of relationship enhancement products by Pure Romance's 45,000 Partners. Chris Cicchinelli, CEO and President of Pure Romance, reflects on the past year's trend, attributing the surge in intimate product sales to more time spent at home and a collective effort to strengthen personal relationships.
While the U.S. has its passion hotspots, we cannot overlook Puerto Rico's dazzling performance. With $21 million in wellness products and toys shipped to the territory in 2020, Puerto Rico may just top the list of sexiest places, not just in the U.S., but possibly worldwide.
The importance of sexual connection has been underscored by the pandemic's effects on mental health. A study by the Indiana University School of Public Health discovered that maintaining social and sexual connections can combat depression and loneliness during such trying times. The research, supported by Pure Romance, found that individuals with frequent in-person social and sexual interactions reported better mental health outcomes.
It's not just about sexual wellness either. The prioritization of self-care has also seen a rise, with beauty and bath products being among Pure Romance's top-selling categories. Pure Romance founder Patty Brisben emphasizes the importance of self-care, suggesting that taking time for oneself is not selfish but essential for overall well-being and performance in daily tasks.
The quest for the sexiest city in America has revealed a fascinating snapshot of our intimate lives. For the full list of where each city stands, see the detailed chart provided by Pure Romance. Whether you're from Detroit, Puerto Rico, or anywhere in between, it seems clear that Americans are embracing the importance of intimacy and self-care more than ever before.